– The Podcasters’ Association of Sri Lanka recently hosted a high-level discussion titled “Exploring the New Media Landscape” at the Granbell Hotel in Colombo. Bringing together over 100 digital content creators, media professionals, and industry stakeholders, the event focused on the central theme of navigating structural challenges, identifying new opportunities, and fostering sustainable growth for the nation’s creator economy.Delivering the keynote address, Deputy Minister of Mass Media Dr. Kaushalya Ariyarathne emphasized the government’s strong commitment to supporting the evolving digital media space. She highlighted the vital role that independent content creators play in modern information dissemination, reaffirming the state’s dedication to creating a responsible, thriving ecosystem for digital platforms and communicators.

Association President and Attorney-at-Law Namini Panditha underscored podcasting’s power in driving civic engagement and promoting transparency across politics, economics, and governance. She noted that digital and traditional media complement one another rather than compete, urging both sectors to collaborate closely, set high industry benchmarks, and tap into economic opportunities. Additionally, founding member Bruno Diwakara reflected on the rapid journey of local digital content creation, emphasizing the importance of a unified association to elevate professional standards and ensure long-term industry sustainability.

The event featured an expert panel addressing crucial aspects of tech, law, and media entrepreneurship. Lahiru Mudalige, Founder and CEO of Hari TV, shared insights on transitioning from traditional broadcasting to digital-first platforms, while Udara Dharmasena of Roar AdX tackled audience demographics, strategic brand marketing, and creator monetization. Furthermore, Dr. Sunil Abeyratne, Chair of LAWASIA IT Law, provided an overview of the regulatory landscape, focusing on data protection, privacy rights, and legal frameworks for digital media.Founded in 2026, the Podcasters’ Association of Sri Lanka remains committed to advancing the country’s creator ecosystem through legal literacy, creator safety, professional development, and strategic industry collaboration.