A packet of Parle Melody has unexpectedly turned into one of the internet’s biggest talking points after a viral exchange between Indian Prime Minister Narendra Modi and Italian Prime Minister Giorgia Meloni sent consumers rushing to quick-commerce apps across India.

On Wednesday, May 20, Meloni shared a video on social media showing Modi gifting her a packet of the iconic Melody toffee during his visit to Rome. “Thank you for the gift,” she wrote alongside the clip.

In the video, Meloni is heard saying: “Prime Minister Modi brought us a gift, a very very good toffee.” Shortly after the video went viral, multiple Indian media outlets reported that consumers rushed to platforms including Blinkit, Zepto and Instamart to order the same candy, with Melody appearing as “out of stock” in several locations across the country